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Leadership Lessons from History: TEGG and Linc Service Contractors in Normandy

Wednesday, September 30, 2026


ABM Franchising Group recently hosted Leadership II in Normandy, France. The Normandy Battle Staff Ride studied leadership challenges of World War II. 

TEGG and Linc Service participants from across the network described the experience as inspirational and educational

"The lessons learned from historic conflicts translate to lessons learned in business. Planning, logistics, communication, problem solving, recovery from challenges... analyzing these issues and getting the benefit applied to our business is invaluable."

"These Battle Staff Rides are incredible; the engagement of all of the different franchise locations I find especially helpful. Together is always stronger. We are all pushing the rock up the same hill and want our locations to have success. These types of meetings really help that type of collaboration."

"Far more than a history lesson... walking the battlefields offered timeless leadership insights, while spending a week with fellow Linc Service contractors invited meaningful discussions of real-world challenges and opportunities we face as business leaders. I returned home with new perspectives, stronger relationships, and leadership lessons that will continue to impact both my business and personal growth."

Normandy 2026 Leadership II Group Picture